RSPCA Victoria is seeking a passionate Marketing Advisor (Fixed Term) to join our dedicated team!

In this exciting role (from June 17, 2024 – February 1, 2025), you'll play a vital role in raising awareness of our vital work and promoting the adoption of animals in need, via Google & Facebook Ads.

About RSPCA Victoria

RSPCA Victoria is a non-government, community-based, not-for-profit organisation whose vision is ‘ending cruelty to all animals’. We are Victoria’s best-known and most respected animal welfare organisation.

Our organisation’s purpose is to work with the community to achieve outstanding animal welfare through education, advocacy, and animal care and protection. RSPCA Victoria’s values - clarity and accountability, respect and consideration, and expertise and collaboration - set clear expectations for all our staff and volunteers.

About the role

The Senior Marketing Advisor is responsible for contributing to the development, implementation and evaluation of marketing strategies and plans to promote RSPCA Victoria’s services within the community, as well as managing both traditional and digital channels to drive engagement and brand awareness.

Duties and Responsibilities

• Work closely with the Marketing Manager to develop and implement marketing strategies and plans that promote RSPCA Victoria’s social enterprises and grow the organisation’s income, including retail, op shops, education programs and pet services.
• Work with the marketing and digital team to create compelling marketing material across traditional and digital, including graphics, copy, and multimedia, for use across various channels.
• Utilise analytics tools to track and analyse the performance of marketing campaigns and adjust and tactics accordingly.
• Build strong relationships with designated internal clients and maintain a clear understanding of their strategic and operational objectives, including how marketing can support them to achieve these objectives.
• Work with other members of the Marketing & Communications team to ensure that high quality marketing campaigns and activities are delivered through the right channels at the right time.
• Monitor, evaluate and report on the effectiveness and impact of marketing strategies, plans and activities to help identify opportunities for improvement.
• Ensure that all marketing campaigns and activities are consistent with RSPCA Victoria’s brand and assist with enhancing the organisation’s reputation within the community.
• Contribute to the management and implementation of projects and continuous improvement initiatives in accordance with the Prevention and Marketing & Communication business plans.
  
  

What we are looking for from you

• Bachelor’s degree or equivalent in Marketing and/or related relevant field experience.
• Experience with using social media platforms, specifically Facebook Ads Manager and Google Ads
• Previous experience in a similar role, including demonstrated experience implementing effective and innovative marketing strategies and initiatives.
• High level literacy, numeracy and problem-solving skills, including intermediate computer skills (including use of Microsoft Office Excel and PowerPoint)
  
  

Highly regarded

• Previous experience in services or retail marketing
• Experience in EDM creation and roll out and newsletter databases
  
  

What we can offer you

• This role attracts a Total Fixed Remuneration of $90,120 - $114,153 (inclusive of superannuation)
• A broad range of leave entitlements, including annual leave, personal leave, additional leave (6 days per year pro-rata), purchased leave, paid parental leave, study leave and paid family and domestic violence leave
• Recognised by Mental Health First Aid Australia, as an advanced workplace - Access to a range of mental health and wellbeing supportive initiatives, including confidential counselling services and education programs
• Generous discount on products and services, including Royal Canine pet food, Hush Puppies footwear and RSPCA Victoria retail
• Salary packaging and novated lease arrangements on offer with leading provider, Maxxia
• Access to a range of learning and development opportunities that will benefit and support you in your role
  
  

How to apply

To learn more about our organisation and this job opportunity, please visit our website at www.rspcavic.org.au and apply online via our Employment Opportunities page. If you have any questions in regards to this role, please contact our Recruitment Team at recruitment@rspcavic.org.au

If this role is of interest to you, submit your application with your cover letter and resume, addressing how you meet the selection criteria.

**Please note we are actively reviewing applications for this position, so if you are interested, please apply as soon as possible**

RSPCA Victoria is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment and we strongly encourage people from all cultural backgrounds to apply, including Aboriginal and Torres Strait Islander people. Applicants are welcome to access RSPCA Victoria’s Diversity & Inclusion Policy here.